Ideology is is a set of aims and ideas that directs one's goals, expectations, and actions.
The primary components of an Ideology are evaluative beliefs. These beliefs can lead to infinite possible judgments.
Tuesday, January 26, 2010
Tuesday, January 19, 2010
Neo-Aristotelian Criticism
Rhetorical theory and criticism in the first half of the twentieth century was dominated by neo-Aristotelian criticism, and was the first formal method of rhetorical criticism created for the purpose of critiquing works of communication.
The three basic steps in analyzing an artifact are 1. Reconstructing the text
2. Applying the five canons
3. Assessing the effects the artifact has on an audience
Reconstructing the text means that you start off by finding some information about the rhetor it is also crucial to look for which type of audience the rhetor is trying to affect.
Applying the five canons simply means apply the five canons which are:
1. Invention or the location of the speech 2. The artifacts origination 3. Style 4. Memory 5. Delivery
Style meaning the language used to create different affects. Memory meaning Aristotle did not analyze memory, but even so it is still considered a canon today. However, most speeches today are read by script or teleprompter, so it is becoming less and less important in analysis as less and less speeches require complete memorization. Finally, delivery means the speakers presentation The critic who is analyzing should figure out if the speech is delivered from memory, reading a script or given spontaneously. Also one should look for movement as the speaker is delivering the speech, where his or her eyes are, and physical appearance.
The three basic steps in analyzing an artifact are 1. Reconstructing the text
2. Applying the five canons
3. Assessing the effects the artifact has on an audience
Reconstructing the text means that you start off by finding some information about the rhetor it is also crucial to look for which type of audience the rhetor is trying to affect.
Applying the five canons simply means apply the five canons which are:
1. Invention or the location of the speech 2. The artifacts origination 3. Style 4. Memory 5. Delivery
Style meaning the language used to create different affects. Memory meaning Aristotle did not analyze memory, but even so it is still considered a canon today. However, most speeches today are read by script or teleprompter, so it is becoming less and less important in analysis as less and less speeches require complete memorization. Finally, delivery means the speakers presentation The critic who is analyzing should figure out if the speech is delivered from memory, reading a script or given spontaneously. Also one should look for movement as the speaker is delivering the speech, where his or her eyes are, and physical appearance.
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