Friday, April 9, 2010

Fantasy Theme Criticism

When I first looked at this criticism I thought I would take to There Will Be Blood since I was studying it this semester, but I decided against it for an artifact I feel works a little bit better. That is the advertisement for milk "Got Milk"

It is interesting because it became such a staple in American advertising, and because of that it left it open to symbolic convergence. There have been uses of the this ad to promote other variations of the same idea. The setting theme of these artifacts is now and the past. The places that MLK's message is felt can be taken as the setting for this artifact as well. The character theme of this artifact is MLK himself. Finally, the action theme is the idea of MLK and his goals. The artifact is challenging us to ask if we remember what MLK died for.

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